Raising the status of art and craft?

How do we raise the status of studying artistic rather than pure academic subjects? There has been much discussion recently about how society values academic vs tacit knowledge, skills minister John Hayes said “In my view, the skills of a bricklayer are in no way less admirable and certainly no less hard-won than those of a stockbroker. Matt Crawford’s book ‘The case for working with your hands’ made a similar case but how do we convince parents and bright kids that a career in the arts, crafts or trades is a viable choice and not something for academic low achievers?

I just came across this wonderful witty ad campaign for the College for Creative Studies in Detroit mimicking anti drugs campaigns. Entertaining and makes the point but does it reinforce the image, challenge it or change it?

Talk to your kids about art school